Analytics

Track configurator engagement, conversion funnels, A/B tests, and AI-powered optimization insights.

Events tracked

Spokbee automatically tracks key interaction events across all your configurators. No code or setup is required.

EventTriggered When
viewA visitor loads the configurator page.
param_changeA visitor changes any parameter value.
quote_requestA visitor submits a quote request form.
checkout_startA visitor clicks the checkout button.
checkout_completeA payment is confirmed by Stripe.
embed_loadThe configurator loads inside an iframe embed.

Conversion funnel

The Analytics dashboard visualizes a conversion funnel from first view to final action. The funnel shows drop-off rates at each stage so you can identify where buyers lose interest.

  • View — Total unique visitors who loaded the configurator.
  • Configure — Visitors who changed at least one parameter.
  • Quote / Buy — Visitors who submitted a quote or started checkout.
A high view-to-configure drop-off often means the initial state of your configurator is confusing or the first parameter is not engaging. Try reordering parameters to lead with the most visual option (color or material).

Session tracking with UTM capture

Each visitor session is tracked with a unique identifier. If the configurator URL includes UTM parameters, they are captured and stored with the session for attribution.

  • utm_source — Where the traffic came from (e.g., google, newsletter).
  • utm_medium — Marketing medium (e.g., cpc, email, social).
  • utm_campaign — Campaign name for grouping traffic.
  • utm_content — Differentiates ad creatives or links within a campaign.
  • utm_term — Paid search keyword.

A/B testing

Run experiments to compare different versions of your configurator and measure which performs better.

  1. 1Create a test from the Analytics > A/B Tests page.
  2. 2Define two or more variants. Each variant can differ in parameter order, default values, branding, CTA text, or layout.
  3. 3Set the traffic split (e.g., 50/50 or 70/30).
  4. 4Activate the test. Visitors are randomly assigned to a variant.
  5. 5Monitor results in real time. Spokbee calculates statistical confidence automatically.
  6. 6When confidence reaches your threshold (typically 95%), end the test and apply the winning variant.
MetricWhat It Measures
Conversion ratePercentage of visitors who completed the goal action (quote or checkout).
Average order valueMean total price across completed checkouts per variant.
Time to configureAverage time between first param_change and quote/checkout.
ConfidenceStatistical confidence that the difference between variants is real (not random noise).

AI Insights

The AI Insights feature analyzes your analytics data and generates actionable optimization suggestions. Insights are refreshed daily and are based on patterns across sessions, parameter usage, drop-off points, and conversion data.

  • Parameter reordering — Suggests moving high-engagement parameters earlier in the flow.
  • Default value optimization — Recommends default values that lead to higher conversion.
  • Pricing sensitivity — Identifies price thresholds where drop-off increases sharply.
  • Low-usage options — Flags options that are rarely selected, suggesting removal or better naming.
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